Director Blog

With the Thai public and leading organisations beginning to use social media in greater amounts this year, it is likely more and more firms in the kingdom will consider the potential the medium can offer in conjunction with their existing marketing and advertising efforts.

As the development curve is somewhat flatter in Asia, Thai business can take comfort in stepping into the unknown world of social media using more experienced Western examples and expertise to guide them.

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Conversations last week saw me revisit the issue of measurement and social media as discussed here back in April.

Although it has the potential to change many things about business communications – for example, direct communications with the customer, access to greater information and opinions, etc – social media is not exempt from the importance of measurement and return on investment (ROI) within a company structure.

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Much is made of how brands can use social media to target their audiences, a topic that is beginning to show promise in Thailand as more Thais sign up to Facebook, Twitter and others. There is, however, a less predictable and manageable part of social media, brand monitoring and crisis management.

Initially, this blog looks at the just what social media can do to a brand. 

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The recently ceased Bangkok political protests have seen a large number of journalists, professional and non-professional alike, emerge with a degree of recognition from their coverage.

Most notably the spot light has shone with great intensity on CNN’s Thailand correspondent Dan Rivers, an award winning correspondent with considerable experience and a history of breaking major news stories.

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"Can Thailand's Economy Surive It's Politics?" is the title of a talk being held today at the Foreign Correspondents' Club of Thailand -  a well chosen subject in the light of recent events.

H.E. Mr Kiat Sittheeamorn, president of Thailand Trade Representatives Office, will give his view on current events at the club today with registration starting from noon, and the talk and Q&A from 12.30.

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